Jan 2020

Rani Pink Gifts

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Rani Pink Gifts

Branding

CONCEPT

The challenge we set ourselves was, what would a truly Indian brand that at its core sold nostalgia look like. Would anyone care to make it part of their lives? The branding, positioning and identity were inspired by pre-partition India and the moments and the simple joys of 90's Indian home life.

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Identity

The custom stamp mark of the 'haveli' formed the heart of the identity along with nostalgic illustrations that were customised and animated for the brand.

Art Direction

The brand packaging and tint borrows from lazy Indian summers spent with one's close family eating traditional sweets, recounting old tales.

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FESTIVE PACAKGING

Ek Gulabi Shaam

We created a custom PR packaging kit for Rani Pink Gifts to welcome in the new year. The kit celebrated the brand's first birthday and encouraged people to celebrate their freedom.
The kit contained a box, a custom pink kite and pop up card explaining the brand's ethos.

The card featured a couple on India's Republic Day enjoying an evening on their roof looking out at a kite filled sky around Old Delhi.